Ada vs. Dr. Jargon
Medical ‘jargon’ in doctor–patient consultations is now a mainstay of popular culture references to the health system.
Celia Brightwell
Celia is Ada’s marketing content lead. She worked in editorial positions at Australian arts and culture magazines The Monthly and Higher Arc before taking her love of the written word to the world of marketing communications. She studied English literature, publishing, and marketing communications at the University of Melbourne. In her spare time, you can find her wandering around Berlin's Staatliche Museen and St George's English Bookshop.
Articles by Celia
It’s personal: Ada stories behind our Global Health Initiative
Statistics are powerful, but such staggering numbers can make it easy to forget they are made up of individual lives.
Why outdoor ads ‘gut tun’
Our colorful #tellAda ads have been stopping Berliners in their tracks as they wait in the city’s uniquely Berlin U-Bahn stations.
Back to the future of Ada with Henry Hoffmann
In 2011, Ada was a simple prototype — a twinkle in the eye of our Director of Research, Henry Hoffmann. At two weeks old …
