

Back to the future of Ada with Henry Hoffmann
In 2011, Ada was a simple prototype — a twinkle in the eye of our Director of Research, Henry Hoffmann.
Celia is Ada’s Content Lead. She worked in editorial positions at Australian arts and culture magazines The Monthly and Higher Arc before taking her love of the written word to the world of marketing communications. She studied English literature, publishing, and marketing communications at the University of Melbourne. In her spare time, you can find her wandering around Berlin's Staatliche Museen and St George's English Bookshop.