Ada Health GmbH Cookie Policy
Last modified: 10 February 2025
Ada Health GmbH (“Ada”, “us”, “our” or “we”) uses cookies and similar tools on its website at ada.com (“Website”) to help provide you with a user-friendly, secure, and effective Website. This policy explains how we do that.
You can customize your tracking settings at any time via our and withdraw your consent at any time. For US citizens living in a state that provides you a right to opt out of the selling or sharing of your data, you can do so by disabling all available consents.
1. General information on cookies
Cookies are small text files which a website may put on your device during your first visit. The cookie helps the website to recognize your device the next time you visit it. We use the term “cookies” in this policy to refer to all tools that collect information in this way.
There are many functions cookies serve. For example, they can help us remember your username and preferences, analyze how well the Website is performing, or even allow us to recommend content we believe will be most relevant to you.
2. What sort of cookies does the Website use?
Generally, our cookies perform at least one of the following functions:
- Necessary. Necessary cookies are essential to provide you with our Services. It enables basic functions like page navigation and access to secure areas of the Services.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| cookie_settings | ada.com | Allows the Website to save the visitors decision to the usage of cookies on the site. | 365 days | HTTP Cookie |
| locale_redirected | ada.com | Allows the Website to recognise if the visitor has already been redirected to their language in order to prevent another automatic redirect. | 365 days | HTTP Cookie |
| recent_help_articles | ada.com | Allows the Website to save the last 5 viewed articles in order to provide a better user experience to the visitor. This information is only stored and used in the device. | 365 days | HTTP Cookie |
- Statistics and performance. Statistic and performance cookies help website owners to understand how visitors interact with websites by collecting and reporting usage information.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| pk_id# | ada.com | Registers a unique ID that is used to generate statistical data on how the visitor uses the Website with Matomo. | 365 days | HTTP Cookie |
| pk_ref# | ada.com | Used by Matomo to store attribution information. | 180 days | HTTP Cookie |
| pk_ses# | ada.com | Used by Matomo to temporarily store data for the visit. | 30 minutes | HTTP Cookie |
| pk_cvar# | ada.com | Used by Matomo to temporarily store data for the visit. | 30 minutes | HTTP Cookie |
- Marketing. Marketing cookies are used to track visitors across websites. The intention is to target advertising and measure the effectiveness of our campaigns.
| Name | Provider | Purpose | Expiry | Type |
|---|---|---|---|---|
| Meta Pixel | Meta Platforms Ireland Ltd. | Marketing attribution and audience targeting | 180 days | Pixel Tracker |
3. Third party tools used on our Website
We do use or allow the following third parties to serve cookies that fall into the categories above:
3.1. Meta Pixel
To measure the effectiveness of our marketing campaigns, we use a pixel from Meta Platforms Ireland Ltd (“Meta”), Merrion Road, Dublin 4, Ireland on some subpages of our website. If you click on an Ada ad on the Facebook platform and are redirected to our website, we share in some cases very limited information about your activities there to assess whether the ad was successful. For example, if the ad is intended to encourage you to take a specific action on our website such as using a screener, we will report to Meta whether you have taken that action. Meta can link this information to your profile and associate it directly with you. We never share information about your health. However, the events may reveal that you are interested in and concerned with certain symptoms or medical conditions.
There is joint controllership with Meta for the use of the pixel in accordance with Art. 26 GDPR. The following additional agreement has been concluded with Meta: https://www.facebook.com/legal/controller_addendum
When using the pixel, information may also be shared with Meta's US parent company, Meta Platforms Inc, 1601 Willow Rd Menlo Park, CA 94025-1452, USA. Meta Platforms Inc. is certified under the Data Privacy Framework, so that an appropriate level of protection exists for your data.
You can prevent the installation of these cookies by configuring your browser software settings accordingly. However, as a result, you may not be able to fully use the Website functionalities.
Further information can be found in Meta's privacy policy: https://www.facebook.com/privacy/policy/
3.2. Matomo Cloud
We use Matomo Cloud (Matomo), a web analysis service of “InnoCraft Ltd” (7 Waterloo Quay PO625, 6140 Wellington, New Zealand) for the purpose of designing our websites in line with your user preferences and continuously optimizing these. Matomo data is stored in Germany. Cookies might be used in this context. These cookies assess how you interact with our website – as an anonymous user (the data gathered does not identify you personally). This data is not shared with any other third parties or used for any other purpose. The information generated by the cookies are the following:
- type/version of browser,
- operating system used,
- referrer URL (last website visited),
- host name of the accessing computer (IP address - IP addresses are anonymized so that they cannot be linked to any specific person [IP masking]),
- time of server request.
You can prevent the installation of these cookies by configuring your browser software settings accordingly. However, as a result, you may not be able to fully use the Website functionalities.
Additional information on privacy in connection with Matomo can be found here: Matomo and privacy.
3.3. Google Ads Pixel
Ada uses the Google Ads Pixel provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (‘Google’) to measure the effectiveness of our marketing efforts and to optimise our advertising campaigns so that Ada's ads are displayed to people for whom our services are most relevant.
For this purpose, Ada informs Google when an ad was successful and led to a desired user action (‘event’) on its website (‘conversion’). This enables Google to understand which ads are successful for which users and to optimise their placement accordingly. The events never refer to health data or other sensitive data that you share with Ada.
Google may be able to link these events to you directly, for example if you are logged into your Google account or via other information that Google has stored about you. However, Google does not receive any further information about the events from Ada. In particular, it is not shared which user action the event describes or on which subpage or in which context it was generated. However, it remains theoretically possible to establish certain connections by monitoring our website.
The legal basis for the use of the pixels is your consent via our cookie banner on our website in accordance with Art. 6 (1) point a GDPR and § 25 (1) TDDDG. This consent may be withdrawn at any time.
When using the Google Ad Pixel, personal data may be transmitted to Google's parent company in the USA. Standard contractual clauses have been agreed for this purpose. In addition, certification under the ‘EU-US Data Privacy Framework’ has been obtained, ensuring a level of data protection in line with European standards.
Details can be found here: https://policies.google.com/privacy/frameworks und https://privacy.google.com/businesses/controllerterms/mccs/. https://www.dataprivacyframework.gov/participant/5780.
4. Right to object
In addition to your right to object under Article 21 GDPR, you may object to the collection and processing of tracking information by following the opt-out instructions of the relevant provider as described above.
Further, if you do wish to disable cookies then you can do so by amending the settings within your browser or mobile device. Please remember that if you do choose to disable cookies, you may find that certain sections of the Website do not work properly.
For more information on your rights under the General Data Protection Regulation and how we process data in our Services, see our Privacy Policy.