Ada Health GmbH Cookie Policy

Last modified: June 23, 2022

Ada Health GmbH (“Ada”, “us”, “our” or “we”) uses cookies and similar tools on its website at ada.com (“Website”) to help provide you with a user-friendly, secure, and effective Website. This policy explains how we do that.

You can customize your tracking settings at any time via our .

1. General information on cookies

Cookies are small text files which a website may put on your device during your first visit. The cookie helps the website to recognize your device the next time you visit it. We use the term “cookies” in this policy to refer to all files that collect information in this way.

There are many functions cookies serve. For example, they can help us remember your username and preferences, analyze how well the Website is performing, or even allow us to recommend content we believe will be most relevant to you.

2. What sort of cookies does the Website use?

Generally, our cookies perform at least one of the following functions:

  • Necessary. Necessary cookies are essential to provide you with our Services.  It enables basic functions like page navigation and access to secure areas of the Services.
NameProviderPurposeExpiryType
cookie_settingsada.comAllows the Website to save the visitors decision to the usage of cookies on the site.365 daysHTTP Cookie
locale_redirectedada.comAllows the Website to recognise if the visitor has already been redirected to their language in order to prevent another automatic redirect.365 daysHTTP Cookie
recent_help_articlesada.comAllows the Website to save the last 5 viewed articles in order to provide a better user experience to the visitor. This information is only stored and used in the device.365 daysHTTP Cookie
  • Statistics and performance. Statistic and performance cookies help website owners to understand how visitors interact with websites by collecting and reporting usage information.
NameProviderPurposeExpiryType
_pk_id#ada.comRegisters a unique ID that is used to generate statistical data on how the visitor uses the Website with Matomo.365 daysHTTP Cookie
_pk_ref#ada.comUsed by Matomo to store attribution information.180 daysHTTP Cookie
_pk_ses#ada.comUsed by Matomo to temporarily store data for the visit.30 minutesHTTP Cookie
_pk_cvar#ada.comUsed by Matomo to temporarily store data for the visit.30 minutesHTTP Cookie
  • Marketing. Marketing cookies are used to track visitors across websites. The intention is to target advertising and measure the effectiveness of our campaigns.

This website does not use any Marketing cookies at the moment.

3. Third party tools used on our Website

We do use or allow the following third parties to serve cookies that fall into the categories above:

Matomo Cloud. We use Matomo Cloud (Matomo), a web analysis service of “InnoCraft Ltd” (7 Waterloo Quay PO625, 6140 Wellington, New Zealand) for the purpose of designing our websites in line with your user preferences and continuously optimizing these. Matomo data is stored in Germany. Cookies might be used in this context. These cookies assess how you interact with our website – as an anonymous user (the data gathered does not identify you personally). This data is not shared with any other third parties or used for any other purpose. The information generated by the cookies are the following:

  • type/version of browser,
  • operating system used,
  • referrer URL (last website visited),
  • host name of the accessing computer (IP address - IP addresses are anonymized so that they cannot be linked to any specific person [IP masking]),
  • time of server request.

You can prevent the installation of these cookies by configuring your browser software settings accordingly. However, as a result, you may not be able to fully use the Website functionalities.

Additional information on privacy in connection with Matomo can be found here: Matomo and privacy.

4. Right to object

In addition to your right to object under Article 21 GDPR, you may object to the collection and processing of tracking information by following the opt-out instructions of the relevant provider as described above.

Further, if you do wish to disable cookies then you can do so by amending the settings within your browser or mobile device. Please remember that if you do choose to disable cookies, you may find that certain sections of the Website do not work properly.

For more information on your rights under the General Data Protection Regulation and how we process data in our Services, see our Privacy Policy.